Innovative to say the least, this entire micro-campaign is based on simple cloakroom tickets carrying rather original taglines, which have been handed out at events organised by binsfeld live recently. A crafty way of raising the profile of the agency and its services. “Whatever the event, these cloakroom tickets are inescapable. By using them to carry content, we are launching a new medium that is both discrete and inexpensive, but which enables us to reach a very large audience”, points out Stéphane Pauletto, Director of binsfeld live. Effective and unusual to say the least, this communication campaign has clearly been noticed within the profession. “Ticket vestiaire” was a winner twice over the course of the evening, as it was also in the panel’s Top 10 for the paperJam Grand Prize.