binsfeld live and its winning entries
“First and foremost, good ideas are simple”. A philosophy espoused by binsfeld’s teams, whose self-promotion campaign “Ticket vestiaire” (Cloakroom Ticket) took home the judges’ Coup de Cœur prize for creativity at the last Awards Night.
Innovative to say the least, this entire micro-campaign is based on simple cloakroom tickets carrying rather original taglines, which have been handed out at events organised by binsfeld live recently. A crafty way of raising the profile of the agency and its services. “Whatever the event, these cloakroom tickets are inescapable. By using them to carry content, we are launching a new medium that is both discrete and inexpensive, but which enables us to reach a very large audience”, points out Stéphane Pauletto, Director of binsfeld live. Effective and unusual to say the least, this communication campaign has clearly been noticed within the profession. “Ticket vestiaire” was a winner twice over the course of the evening, as it was also in the panel’s Top 10 for the paperJam Grand Prize.

binsfeld wins award for “multiplicity”
Ville de Luxembourg’s “multiplicity” corporate identity was also in the Top 10. Thought up by binsfeld, the new visual identity is a reference to the capital’s many different aspects, as a city that is considered a multicultural, multinational, multifunctional, multidimensional, etc. The three ‘i’s and the various colours of “multiplicity” are references to all of these values.

In the end, it was a richly rewarding evening for binsfeld, its teams and its clients.

To see the project "multiplicity" in detail, click here.
To see the project "Ticket vestiaire" in detail, click here.